Saida Mirzayeva, in addition to her artistic practice, is the founder of a brand “ZILI” that brings Azerbaijani carpet patterns and miniature art to life on wooden surfaces. Through this brand, she transforms traditional motifs into unique handcrafted pieces, preserving cultural heritage while reinterpreting it in contemporary forms. By merging craftsmanship with artistic vision, her brand serves as a bridge between past and present, making Azerbaijani art accessible to modern audiences. Each piece reflects her deep appreciation for traditional aesthetics, infused with a fresh, innovative approach.